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    Ambition, motherhood and having it all.

    For women entrepreneurs who put family first — without choosing between their work and their children.

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    I have a multi-disciplinary background: 9 years in competitive basketball, 11 years in marketing and 7 years as a certified coach working with performance athletes, entrepreneurs and teams.

    I never planned to write about women, work and motherhood. I ended up here because all three worlds took me to the same place: what makes people use their gifts, and what makes them shrink.

    Once a week I send you what I see in the women I work with, what the research says about it, and what you can actually do with it — about personal branding, visibility, money, motherhood and building a business that fits your real life.

    If you want a different perspective on having it all — not an easier one, a more honest one — this is your place.

    Elena Moldovan in the studio